Five SDGs. One circular model.

Every tonne of straw diverted reduces emissions, lifts income, improves air quality, and builds healthier soil.

SDG 1

No Poverty

Contract farming guarantees fair prices with a 40% premium, and straw sales add more — an important counter to loan-shark dependency.

SDG 3

Good Health

Eliminating field burning directly reduces the devastating air pollution that blankets Asia every season. Air pollution is estimated to cause 32,300 deaths annually in Thailand.

SDG 8

Decent Work & Growth

Our entire processes entail a significant number of jobs. We strive to provide decent employment conditions across every stage of the circular loop.

SDG 12

Responsible Production

A zero-waste circular model. Compostable packaging replaces plastic; chemical-free pulp replaces wood.

SDG 13

Climate Action

957 kg CO₂ is prevented per tonne of straw — rice systems emit as much as aviation. Even more is saved when our fertilizer and biochar replace chemical inputs.

The level of impact once we reach our target of processing 1 million tons of straw per year.

Plastic Packaging
Items Replaced

Trees
Saved

Tons of Pollutant
Averted

Tons of Carbon
Credits Generated

Farm Households
Impacted

How bad is it? This bad.

Three crises share a single root: crop residue treated as worthless, so it's burned. Follow the numbers — then watch each one flip into an opportunity.

Ocean plastic

80%+

The plastic tide starts here

Over 80% of the world's ocean plastic originates in Asia. Thailand alone burns through 700,000 tonnes of polystyrene food containers, 1.72M tonnes of plastic cups & straws, and 50M disposable food boxes — every single day.

Molded-fibre packaging replaces it, then composts.

Deforestation

17 trees

Forests, pulped for paper

Every ton of paper costs 17 trees and a flood of chemicals. One Sunday run of the New York Times fells 75,000 trees. Meanwhile, the rice straw that could make that same paper is set on fire in the field.

Tree-free rice-straw pulp keeps forests standing.

Rural poverty

64.7%

Farmers trapped in debt

Nearly two in three Thai farming households carry debt. More than 30% of agricultural households owe more than 500,000 Baht ($15,000) — taking new loans to pay off old ones. A recent central bank study found that 52% of Thai farmers are unlikely ever to be able to repay their loans, relying on interest only payments.

Paying for straw turns a cost into fair income.

We don't ask the world to sacrifice — we make the better choice the cheaper one.

Every tonne of rice straw we buy is a tonne that isn't burned — cleaner air, standing forests, plastic replaced, and fair income for the families who grow our food.